Gennaio 2010 posts

Something new and different then usual is happening on Emporio Armani style as the collection presented at Milano Moda Donna (Milan Fashion Week) can show. The new line goes from extreme sportswear to a charming and elegant style. This change has started since the last collection and is ever-increasing for next Winter when the Emporio man will wear garments of athletic sports and snowboard inspired.

Emporio Armani F/W collection 2010/2011 has been designed thing at a freeze season with a very cold weather requiring warming and comfortable clothes like the jacquard knit track suit, the wool suits and the dolcevita sweater.

Men wearing Emporio chose a sporty style but don’t give up Armani style and elegance. That’s why next to sportswear the collection includes as well a more refined and well-designed pieces like well-shaped jackets and silk shirts.

To promote the Spring/Summer collection 2010, the fashion house of Ermanno Scervino has given birth to a new ad campaign different from the traditional ones as it is based on a video. The sort – movie includes three different sets each one dealing with a different image of woman.

The selected frames of the movie became the pictures of the new Ermanno Scervino ad campaign. The entire short – movie instead has been intended for the new medias. Protagonist of the video is the super model Helena Christensen, while the director is the photographer and film-maker Francesco Carozzini.

The protagonist of Fendi S/S ad campaign 2010 is the Peekaboo bag that has already gained the status of it bag for this winter. The attention in the picture is totally focused on the clothes and accessories.

All the rest, like the background and the model, becomes a simple frame emphasizing the gorgeous handbag of the new Fendi collection. The author of the shoots is Karl Lagerfeld, the model Anja Rubik.

We have already talked about the Prada Spring/Summer 2010 ad campaign and we announced on that occasion who is the new face representing of the fashion house. Today we would like to share the first picture of that campaign featuring the model Rasa Zukauskaite. The real protagonist of the shoot the handbag that catch immediately the attention.

The main colours of this new ad, as this first shoot shows, are the nuances of gray and light brown illuminated by the sparkling jewel detail and the glossy look of the new Prada bag. The only note in contrast with the softness of the shoot is the vibrant lipstick shaking the picture up.