Spring/Summer ad campaigns 2010: Fendi and the Peekaboo bag

[14 Gennaio 2010]

 Fendi-ss2010

The protagonist of Fendi S/S ad campaign 2010 is the Peekaboo bag that has already gained the status of it bag for this winter. The attention in the picture is totally focused on the clothes and accessories.

All the rest, like the background and the model, becomes a simple frame emphasizing the gorgeous handbag of the new Fendi collection. The author of the shoots is Karl Lagerfeld, the model Anja Rubik.

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