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To promote the Spring/Summer collection 2010, the fashion house of Ermanno Scervino has given birth to a new ad campaign different from the traditional ones as it is based on a video. The sort – movie includes three different sets each one dealing with a different image of woman.
The selected frames of the movie became the pictures of the new Ermanno Scervino ad campaign. The entire short – movie instead has been intended for the new medias. Protagonist of the video is the super model Helena Christensen, while the director is the photographer and film-maker Francesco Carozzini.
Tags: Ermanno Scervino, fashion ad campaigns, s/s collection 2010, spring/summer fashion
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